Business Communication – I
Semester I
Unit – 1 : Theory of Communication
1. Concept of Communication : Models of Communication – Linear/ Interactive / Transactional / Shannon and Weaver (to be only discussed in class) Meaning, Definition, Process, Need, Feedback
Emergence of Communication as a key concept in the Corporate and Global World
2. Impact of technology Enabled Communication : Types – Internet, Blogs, E-Mail, Moodle, Social Media (Facebook, Twitter & Whatsapp Advantages and Disadvantages
3. Communication at Workplace :
Channels – Formal and Informal – Vertical, Horizontal, Diagonal, Grapevine
Methods – Verbal / Nonverbal (including Visual), Business Etiquettes
4. Business Ethics :
Ethics at Workplace – Importance of Business Ethics
Personal Integrity at the workplace
Business Ethics and Media
Computer Ethics
Corporate Social Responsibility
5. Problems in Communication / Barriers to Communication :
Physical / Semantic / Language / Socio-Cultural / Psychological Barriers, Ways to Overcome these Barriers
6. Listening :
Importance of Listening Skills, Obstacles to Listening, Cultivating Good Listening Skills
Unit – 2 : Business Correspondence
1. Theory of Business Letter Writing :
Parts, Structure, Layouts – Full Block, Principles of Effective Letter Writing, Principles of Effective E-mail Writing
2. Personnel Correspondence :
Statement of Purpose, Letter of Recommendation, Job Application Letter and Resume, Letter of Appointment (to be only discussed in class), Letter of Acceptance of Job Offer, Letter of Appreciation, Letter of Resignation
Unit – 3 : Language and Writing Skills
1. Commercial Terms used in Business Communication (to be only discussed)
2. Paragraph Writing :
Developing an idea, using appropriate linking devices, etc.
Cohesion and Coherence, etc.
3. Tutorials Activities :
Speaking Skills, Writing Skills, Remedial Grammar, Soft Skills – EQ, Conflict Management, Time Management
(Students may be asked to make a PowerPoint Presentation on any topic of their choice in order to enhance LSRW – Listening / Speaking/ Reading / Writing)
Business Communication – II
Semester II
Unit 1 : Group Communication
1. Interviews :
Group Discussion, Preparing for an Interview
Types of Interviews – Selection, Appraisal, Grievance, Exit, Online
2. Meetings :
Need and Importance of Meetings, Conduct of Meeting and Group Dynamics
Role of the Chairperson, Role of the Participants
Drafting of Notice, Agenda and Resolutions
Types of Secretaries – Company Secretary / Private Secretary, Functions of Secretaries (only to be discussed and not to be assessed)
3. Committees and Conferences :
Importance & Types of Committees,
Meaning and Importance of Conference
Organizing a Conference
Modern Methods : Skype & Webinar
4. Public Relations :
Meaning, Functions of PR Department
External and Internal Measures of PR
Crisis Management, Press Release
Unit 2 : Business Correspondence
1. Trade Letters :
Letters of Inquiry, Letters of Complaints, Claims, Adjustments,
Sales Letters, Promotional Leaflets and Fliers,
Consumer Grievance Redressed Letters,
Letters under Right to Information (RTI) Act
Unit 3 : Language and Writing Skills
1. Reports and Business Proposals :
Parts, Types, Feasibility Reports, Investigative Reports,
Drafting of Business Proposals
2. Summarisation :
Identification of main and supporting / sub-points, Presenting these in cohesive manner.
3. Tutorial Activities : Group Discussion, Book Reviews, Mock Interviews.
