Commerce – I
Module – I : Business (12 Lectures)
Introduction : Concept, Functions, Scope and Significance of business, Traditional and Modern Concept of business.
Objectives of Business : Steps in setting business objectives, classification of business objectives, Reconciliation of Economic and Social Objectives.
New Trends in Business : Impact of Liberalization, Privatization and Globalization, Strategy alternatives in the changing scenario, Restructuring and Turnaround Strategies.
Module – II : Business Environment (11 Lectures)
Introduction : Concept and Importance of business environment, Inter-relationship between Business and Environment.
Constituents of Business Environment : Internal and External Environment, Educational Environment and its impact,
International Environment – Current Trends in the World,
International Trading Environment – WTO and Trading Blocs and their impact on Indian Business.
Module – III : Project Planning (12 Lectures)
Introduction : Business Planning Process; Concept and Importance of Project Planning; Project Report; Feasibility Study Types and its Importance.
Business Unit Promotion :
Concept and Stages of Business Unit Promotion,
Location – Factors determining location and Role of Government in Promotion.
Statutory Requirements in Promoting Business Unit :
Licensing and Registration Procedure, Filling returns and other documents, Other important legal provisions.
Module – IV : Entrepreneurship (10 Lectures)
Introduction : Concept and Importance of Entrepreneurship, Factors Contributing to Growth of Entrepreneurship, Entrepreneur and Manager, Entrepreneur and Intrapreneur.
The Entrepreneurs : Types of Entrepreneurs, Competencies of an Entrepreneur, Entrepreneurship Training and Development Centers in India, Incentives to Entrepreneurs in India.
Women Entrepreneurs : Problems and Promotion.
Module – I : Concept of Services [12 Lectures]
l Introduction : Meaning, Characteristics, Scope and Classification of Services – Importance of service sector in the Indian context.
l Marketing Mix for Services : Consumer Expectations, Services Mix, Product, Place, Price, Promotion, Process of Services delivery, Physical evidence and people.
l Service Strategies : Market research and Service development cycle, Managing demand and capacity, opportunities and challenges in service sector.
Module – II : Retailing [12 Lectures]
l Introduction : Concept of organized and unorganized retailing, Trends in retailing, growth of organized retailing in India, Survival strategies for unorganized Retailers.
l Retail Format : Store format, Non–Store format, Store Planning, design and layout.
l Retail Scenario : Retail Scenario in India and Global context – Prospects and Challenges in India.
Mall Management – Retail Franchising. FDI in Retailing, Careers in Retailing.
Module – III : Recent Trends In Service Sector
[10 Lectures]l Ites Sector : Concept and Scope of BPO, KPO, LPO and ERP.
l Banking and Insurance Sector : ATM, Debit & Credit Cards, Internet Banking – Opening of Insurance sector for private players, FDI and its impact on Banking and Insurance Sector in India.
l Logistics : Net working – Importance – Challenges.
Module – IV : E-commerce [11 Lectures]
l Introduction : Meaning, Features, Functions and Scope of E-Commerce – Importance and Limitations of E-Commerce.
l Types of E-Commerce : Basic ideas and Major activities of B2C, B2B, C2C.
l Present Status of E-Commerce in India : Transition to E-Commerce in India, E-Transition Challenges for Indian Corporates; On-line Marketing Research.