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Business communication

Business Communication – Meaning ( Top 10 Nature / Important Objectives )

Meaning of the term “Communication”

The term communication is derived from the Latin word “communis” which means common. This means establishing a common ground. Now whatever is common is shared by all. But what is that which is shared by all in communication? It is a fact, ideas, understanding, opinions, information, etc.

In the words of Newman, Summer & Warren, “communication is an exchange of facts, ideas, and opinions by two or more persons.

According to Keith Davis, “Communication is the process of passing information and understanding from one person to another.”

Communication should not be interpreted as merely sending or receiving messages. It involves a systematic and continuous process of telling, listening, and understanding. It is a two-way process and is complete only when there is some response from the receiver of information.

Nature or Characteristics of Communication:

An analysis of various definitions of communication reveals the nature or characteristics of communication which are as follows:

  1. Communication Involves At Least Two Persons: Communication involves at least two persons the sender and the receiver. The sender sends the messages and is known as the communicator. The receiver receives the message and is known as communicatee.
  2. Communication is a Two Way Process: Communication is essentially a two-way process. It does not merely mean sending and receiving messages. It is not complete unless and until the message has been understood by the receiver in the same sense.
  3. Purpose of Communication: This basic purpose of communication is to create an understanding. The receiver should understand the message sent and should respond accordingly.
  4. Form of Communication: Communication may take several forms e.g. order, instruction, report, queries, etc. it may be verbal or written. It may be formal or informal.
  5. Scope of Communication: communication pervades all human relationships. It is essential in all types of organizational and at all levels of management.
  6. Communication is a Dynamic Process: Communication is influenced by the mood and thinking of the sender and receiver. The way a message is accepted depends upon the fact that which of the fine sensory organs of the receiver is active at that time.
  7. Communication is Much More Than Words: Communication is not merely sending or receiving facts, expressed in words. It also involves ideas and emotions. A lot of communication is done through signs, symbols, and gestures.
  8. Communication is a Goal-Oriented Process: Communication is a goal-oriented and effective only when there is a congruence of goals of sender and receiver.
  9. Communication is Conversational: Communication sets up a link between facts, ideas and thus helps the communicator and communicates to progress logically.
  10. Communication is an Interdisciplinary Science: Communication to be effective derives knowledge from several sciences like anthropology (the study of body language), sociology (the study of human behavior), psychology (the study of attitude), etc.

Objectives of Business Communication

The objectives of business communication is wide and large. Information, Order, permission, Warning, Motivation, Advice, and Raising morale are activated through the means of communication. The objectives of business communication are stated below:

  1. To Exchange Information: The prime objective of communication is to exchange information internally and externally i.e. to deal within the organization and outside the organization.
  2. To Achieve Goal: The goal of the organization can be obtained through effective organizational communication. Everybody tries to acquire such a goal and therefore it requires effective organizational communication.
  3. To Maintain Co-ordination and Co-operation: Co-ordination and co-operation among three levels i.e. corporate level, divisional level and functional level of an Organization are maintained through communication.
  4. To Plan: Planning decides what is to be done in the future. All the information and data which are required to make a plan for a business can be obtained or gathered through communication.
  5. To Facilitate Direction and Motivation: The boss gives direction or order to his subordinates. And managers need to motivate their employees to increase concentration and productivity. Hence, communication helps to facilitate direction and motivation.
  6. To Solve Problem: Communication can remove the gap between employees and employers. Fruitful communication ensures a network in an organization to solve problems. Conflict arises and exists in an Organization. Fruitful communication ensures a network to solve a conflict. It also removes the gap between employee and employer.
  7. To Create Consciousness: Communication helps both employer and employee to be conscious about their respective roles, duties, and activities. As a result, responsibility and accountability are located among the concerned persons.
  8. To Increase Job Satisfaction: Job satisfaction requires a better job environment and a better job environment is possible if there exists a communication chain. The strong chain helps to overcome job-related stress.
  9. To Improve Employer-Employee Relationship: To achieve Organizational objectives, there must be a good relationship between employee and employer. And to improve such a relationship, there must be effective communication.
  10. To Manage Human Resources: To recruit, train-up & motivate human resources properly, There must be effective communication. Skilled manpower is professional and works for achievement and development.
  11. To Attract Customer: To knock the door of potential customers with new product and service of an enterprise, there should exist an efficient communication. So better communication will cause more customers and more customers will cause more profit.

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